Commerce Connect Podcast

SmugMug's Ben MacAskill on Disrupting Ecommerce Through Paid Subscriptions

September 24, 2019 Digital River Season 1 Episode 1
Commerce Connect Podcast
SmugMug's Ben MacAskill on Disrupting Ecommerce Through Paid Subscriptions
Chapters
Commerce Connect Podcast
SmugMug's Ben MacAskill on Disrupting Ecommerce Through Paid Subscriptions
Sep 24, 2019 Season 1 Episode 1
Digital River

Ben MacAskill was a science major in college when his brother convinced him to drop out and join his company, SmugMug. What started out as an experiment after a family member lost all their photos on another platform lead to a company that helped pioneer the subscription revenue model for an ecommerce business and fill a need for photographers at every level. As COO of SmugMug and Flickr, MacAskill talks about the customer experience, what the company got right, what it initially got very wrong, and what he thinks SmugMug needs to do to stay ahead of the competition.

Show Notes

Ben MacAskill was a science major in college when his brother convinced him to drop out and join his company, SmugMug. What started out as an experiment after a family member lost all their photos on another platform lead to a company that helped pioneer the subscription revenue model for an ecommerce business and fill a need for photographers at every level. As COO of SmugMug and Flickr, MacAskill talks about the customer experience, what the company got right, what it initially got very wrong, and what he thinks SmugMug needs to do to stay ahead of the competition.