Commerce Connect Podcast

How a late-night craving for ice-cream unlocked an epiphany for Unilever’s Amy Brix

April 04, 2022 Digital River Season 4 Episode 3
Commerce Connect Podcast
How a late-night craving for ice-cream unlocked an epiphany for Unilever’s Amy Brix
Show Notes

If the idea of getting a late-night delivery of Ben & Jerry’s ice cream to your doorstep sounds appealing, you can thank Unilever’s Amy Brix for making it a reality for European customers. Now Director of Ecommerce in Germany for Unilever, Brix is responsible for the overall execution of Unilever’s ecommerce strategy in Germany. Brix sat down with Digital River’s CMO, Ted Rogers, to talk about ecommerce trends, and what that means for shoppers craving convenience.