Commerce Connect Podcast

Avid's Jeff Copetas on How Ecommerce is Evolving at the Company that Powers Creativity

October 26, 2020 Digital River Season 2 Episode 29
Commerce Connect Podcast
Avid's Jeff Copetas on How Ecommerce is Evolving at the Company that Powers Creativity
Show Notes

In college, Jeff Copetas had his eye on live television production. Now he heads up ecommerce at Avid, a company that powers production from television, to film and music. It wasn't the path he expected to take, but it's one that keeps him at the forefront of digital commerce. Like everyone else, Jeff has had to re-think business plans for 2020. He shares his strategy, and what he sees working as we approach 2021.