Commerce Connect Podcast

Klarna's Kevin Ward on What it Takes to Win With Buy Now, Pay Later

May 17, 2021 Digital River Season 3 Episode 7
Commerce Connect Podcast
Klarna's Kevin Ward on What it Takes to Win With Buy Now, Pay Later
Show Notes

When four versions of Maya Rudolph astride four tiny horses rode into the Superbowl ad arena this year, Klarna was making a statement to Americans - Buy Now, Pay Later is a force to be reckoned with. Klarna's Director of UK Partnerships, Kevin Ward, joined Digital River's Jason Nyhus for a look at what makes this Swedish success story stand out, and why brands should take a good look at BNPL for their digital strategy.